|
General Vintage Technology Discussions For general discussions about vintage radio and other vintage electronics etc. |
|
Thread Tools |
2nd Jun 2017, 9:58 pm | #121 |
Dekatron
Join Date: Jan 2005
Location: Oxford, UK.
Posts: 17,820
|
Re: "House" brands.
Talking of microwaves, I had a skip-find "Bejam" about 20 years ago. which I believe was a rebadged Brother.
|
2nd Jun 2017, 10:14 pm | #122 |
Moderator
Join Date: Jun 2003
Location: Oxford, UK
Posts: 27,786
|
Re: "House" brands.
Bejam was a chain of frozen food supermarkets very like Iceland, launched when British households were buying freezers for the first time in the early 70s. Unlike Iceland they sold their own chest freezers, and microwaves too a bit later (to defrost the food from the freezer). They had some success, but were eventually bought out by Iceland.
https://en.wikipedia.org/wiki/Bejam |
3rd Jun 2017, 1:26 pm | #123 |
Hexode
Join Date: Aug 2011
Location: Luton, Bedfordshire, UK.
Posts: 469
|
Re: "House" brands.
My mother still has a Bejam branded freezer, huge thing over six feet tall...bought in the early 80s and still going strong. Never needed any sort of repairs apart from one of the food drawers cracked.
I've no idea who manufactured it but it's a quality piece of gear for sure. |
3rd Jun 2017, 1:50 pm | #124 | |
Dekatron
Join Date: Dec 2007
Location: Haarlem, Netherlands
Posts: 4,184
|
Re: "House" brands.
Quote:
In the last ten years or so of the CRT era, Beko was also the main supplier for the Audiosonic, Multitech and MT Logic brands (owned by a Dutch trading firm). |
|
3rd Jun 2017, 6:36 pm | #125 |
Hexode
Join Date: Aug 2011
Location: Luton, Bedfordshire, UK.
Posts: 469
|
Re: "House" brands.
Often the "house brand" would be placed at a price point below most of the branded products. It was then advantageous for the OEM not to reveal their identity if they also sold more expensive products under a famous name...even if the branded products were substantially different/better. Another potential selling point is that a shop/chain/catalogue could say "This is exclusive to us!".
Those Ferguson cassette recorders are interesting because they appear to be manufactured by Thorn and yet appeared under several names, most of which were not related to Thorn. Other times, a once reputable name is sold...such as we now see with Bush at Argos. The Bush name, I guess, still carries some reputation and recognition but the products are only available at Argos and are usually cheap bottom range stuff. I know plenty of people who have no idea that Bush was once a maker of quality radios and televisions. |