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Old 23rd Jan 2020, 9:05 pm   #1220
Craig Sawyers
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Join Date: Nov 2010
Location: Oxford, UK.
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Default Re: The Audiophoolery Thread.

The word "will" is actually not used a lot, if at all on the RA website, or any other UK audio website for that matter. RA was the subject of a vexatious complaint to the ASA regarding the wording and claims regarding their mains cables. After a long battle I succeeded in getting the ruling overturned by carrying out a day of tests at an EMC lab.

Chord have also been the subject of a similar claim to the ASA.

The entire upshot of these battles is that wording on audio websites has to be very carefully indeed. You can say things like "we find that" and variations on that, but never ever that a purchaser will hear a certain benefit.
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