[Martin Bush]

I think this is excellent. A mad idea in many ways, but very interesting all the same.

As to the use of "digital" as a marketing ruse, I once bought a vacuum which I was proudly told had a "digital motor". I asked what a digital motor was and the salesperson had no answer, even after asking someone else at the shop.

I don't know what a digital motor is in the context of a vacuum. Probably way off topic, but if anyone can explain PM me a link.