That'll be a Gordon Elf Cameo ABX. Good luck with finding one, the company was small and in fifty years I've not met any of their models in the flesh: you never know, though, someone right here may have an example of this set looking for a home.
https://www.radiomuseum.org/r/rees_mace_cameo_abx.html
Interesting that the set's label says 55 Rathbone Place, while RM.org gives the company's address as 78 Rathbone Place, and Roberts' radio factory at the time was at 41 Rathbone Place.
Paul