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Old 1st Oct 2019, 5:36 pm   #14
Studio263
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Location: Hampshire, UK.
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Default Re: B&O Capri 606 TV (17") restoration

Quote:
Originally Posted by Tazman1966 View Post
I wonder when their style changed and what their contemporaries were like in this era.
It happened in the early 60s as a response to the growing European common market. Realising that there was no longer a place for a small local manufacturer serving just its home country, they decided that they had to export in quantity to survive. The 'Architectural look' developed from this, as part of a strategy to make their models different and attractive in all markets. For a while, essentially the same sets were available in both traditional and modern(e) cabinet styles. Superior quality, technological leadership and carefully selected dealers were part of the same plan, it is summed up by an early advertising slogan used in the UK: 'B&O - for those who consider design and quality before price'.

Although there were a few experiments before, the Beomaster 900K was the first really successful export orientated model, it appeared in 1963. Had the company not pursued this plan the chances are that they would have gone the way of their Danish rivals Arena (who? exactly!), who were once of a similar size to B&O but are now all but forgotten. See also: The British consumer electronics industry.
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